Best Day Brewing had already teamed up with the talented Quentin Monge on earlier campaigns, blending playful storytelling with Quentin’s serene, stylish artwork to craft a fun, inclusive branding vibe for their 0% craft beer. It was .
This time, they were levelling up with a US-based TV ad. The brief was packed with hilarious moments where reaching for a 0% beer just makes sense - think family road trips, high-stakes surgeries, and even a rodeo clown squaring off with a bull!
Quentin delivered a set of stylised key frames for each of narrative, capturing the charm of a family packing up for a road trip, the intensity (and humour) of surgeons in the operating room, and the pure drama of a rodeo clown staring down a massive bull. Creativity that’s as refreshing as the product!
A big thanks to the team at Gestalt Brand Lab for their art direction and fast paced animation skills.
