The alcoholic drinks market in Worldwide is experiencing significant growth at the moment and that looks set to continue through 2024 into the future. The big question for brands therefore, is how do they stand out from the competition on the shelves. The answer might just be illustration.
In the past few years we've seen a huge increase in illustration projects for the drinks sector. From its initial beginnings in the craft beer market, the trend has moved to the spirits market (especially whiskey) and now into the traditionally more conservative wine market. Illustration is proving to be a very effective tool for marketers to gain increased attention on the retailers shelves and behind the bar.
Here's a selection of some of our most eye catching illustration commissions for the drinks sector from the past few years.
If you'd like to discuss a drinks brand and to consider illustration for your next project, please get in touch.
Featured projects & illustrators:
Greene King, Sipsmith, Brewdog, Tennents Lager & Famous Grouse by Tobias Hall.
Royal Salute, Stella Artois, Tapabrava by Charlie Davis.
Korev by Matt Saunders.
Stella Artois by Marylou Faure.
Chin Chin, Brewgooder & Noble Rot by Jose Mendez.
Grey Goose Vodka by Quentin Monge.
Abbott Ale & Amstel by Paul Thurlby.
Roebuck & Johnnie Walker by Matt Murphy.
Gustito by Jean Jullien.
Billsons Dark Rum by Tim McDonagh.
Bom Malandro by Luis Mendo.
Chateau St Jean by Sarah Maycock.
Terrain Vague by Malika Favre.
Gordon & MacPhail by Tom Haugomat.
Portofino Gin by Marianna Tomaselli.